Just the Facts -- about me
- Alix is short for Alexandra - The reason there is an 'i' in Alix is because my dad was Alexander. It started as a joke to set me apart and then it stuck.
- Passion, creativity and commitment to the highest standards underscore my work as president of AE Public Relations. I launched my agency over 19 years ago to work alone or collaborate with other experts to help business leaders enhance or protect their image through integrated marketing communications. I've worked with leaders at the most respected brands in the world including RBC, NCR, Red Hat (chosen by Forbes and Fortune as one of the most innovative companies in the world), Association of Canadian Search, Employment & Staffing Services (ACSESS), Foresters, Investment Funds Institute of Canada, Canada Life, Honeywell, Easter Seal, etc.
- Fascinated by about all things digital - Earned A+ in certificate in digital marketing management at the University of Toronto with a focus on digital marketing, social media strategy and search engine optimization (SEO).
- As a former journalist, accredited business communicator, (ABC), published author, entrepreneur, and passionate follower of technological change, I bring a unique perspective to marketing and communications bridging the best of traditional and digital in our wired and highly informed world.
- A graduate of Ryerson’s journalism program for university graduates (JRAD), I also hold a degree in psychology from the University of Windsor, a self-employment development certificate from Centennial College’s Centre for Entrepreneurship, and I am an internationally Accredited Business Communicator (ABC)*, which means I have reached a globally accepted standard of knowledge and proficiency in my chosen field.
- Passion for Equity, Diversity, Inclusion and STEM - Work with organizations to create integrated marketing and communications plans to support EDI targets, promote their best practices and share advice. I wrote my book Confessions from the Cubicle to share stories about the unique problems young women face in the corporate world to provide advice on thriving and reaching their goals. I regularly write on EDI issues (see my writing section).